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Client Case Studies

Helping Campbell's® Do Mmm Mmm Good for Schools

A national loyalty/continuity program created by Campbell's Soup, the Labels For Education initiative enables consumers to "earn free stuff" for their school in part by collecting UPCs and beverage/sauce caps from over 2,500 participating products. Campbell's Soup Company challenged Arrowhead to help pull it off, and we aced the test.


Among our responsibilities: award procurement and vendor management; point banking and webhosting; online or mail-in submission processing; validation and fraud prevention and pick-pack fulfillment and distribution. Arrowhead also handled all Contact Center services, including phone and "contact us" email, as well as Facebook content planning and monitoring.